Guide
How to find businesses that need a new website
To find businesses that need a new website, look for the signs: slow loading, no padlock security, not working on a phone, outdated design, broken links, or a site that does not match a busy, well-reviewed business. Then offer specific, helpful advice, not a generic pitch.
Last updated 22 October 2026
What are the signs a website needs work?
- It loads slowly.
- It is marked as not secure.
- It is hard to use on a phone.
- It looks out of date or has broken pages and links.
- The business has good reviews but a weak online presence.
Where do you find these businesses?
Start with local business listings and reviews to find businesses worth working with, then check each website for the signs above. Doing that by hand takes a long time.
How do you approach them?
- Name one specific problem you found.
- Say what it may cost them, in plain terms.
- Offer a small, clear next step.
- Keep it short and polite, and follow the rules on email.
How Opptix helps
Opptix runs speed, security and basic fault checks on a prospect's own website, looks at local businesses and their reviews, and drafts a message that names what it found. By default you approve before anything is sent. See Opptix for digital agencies.
Frequently asked questions
How can I tell if a business needs a new website?
Look for slow loading, security warnings, poor mobile use and outdated design.
Can Opptix check websites?
Yes. Website checks are a signal type.
Will Opptix contact the business automatically?
No. Messages wait for your approval.
See it on your own market
Create a free account, describe what you sell, and use your £20 of free credit.