AI sales
AI SDR for UK businesses: what to look for
An AI SDR is software that finds prospects and drafts or sends first-contact outreach, work a sales development rep would otherwise do by hand. In the UK, B2B outreach must follow PECR and UK GDPR. Opptix finds buyers from public signals and writes messages that, by default, wait for your approval before anything is sent.
Last updated 22 October 2026
What does an AI SDR do?
- Finds companies and contacts that may suit what you sell.
- Decides who to contact first.
- Writes first messages and follow-ups.
- Tracks replies and passes interested people to a person.
Do AI SDRs work?
They can, when they are pointed at the right people with a relevant reason to get in touch. They do badly when they send generic messages to big lists, because buyers have learned to ignore those.
The setups that tend to work keep a person in the loop for approval and for the conversation that follows.
What should you check before you buy one?
- Does it wait for your approval, or send on its own?
- Does it start from a real event (a signal) or from a bought list?
- How does it handle opt-outs and people who asked not to be contacted?
- Is the pricing clear, and can you stop without a long contract?
- Does it fit the UK rules on email and data?
What do UK rules say?
B2B email in the UK is governed by PECR and UK GDPR. In general, you need a lawful basis for using someone's data, a clear identity, and an easy way to opt out. The rules differ for sole traders and some partnerships. This is general information, not legal advice, so take advice for your own case. See is AI cold email legal in the UK.
How Opptix helps
Opptix works from buying signals, such as a tender, a contract ending or a hiring push, so each message refers to a real reason. Messages wait for your approval, and you can set limits for agents running on autopilot.
You pay in credits, with no annual contract. See approval-first outreach and the AI team.
Frequently asked questions
What is an AI SDR?
It is software that finds prospects and drafts or sends first-contact outreach, which a sales development rep would otherwise do by hand.
Is Opptix an AI SDR?
It does much of the same work, finding buyers, writing to them and tracking replies, but it is built around approval, signals and a team of roles rather than one autonomous sender.
Does Opptix send emails without my approval?
No. Messages wait for your approval unless you choose to relax that for a campaign.
Is AI cold email legal in the UK?
B2B outreach can be lawful when it follows PECR and UK GDPR, usually with a clear opt-out. Take legal advice for your own case.
Do I need a long contract?
No. You pay in credits as you use Opptix. Monthly plans are coming soon but are optional.
See it on your own market
Create a free account, describe what you sell, and use your £20 of free credit.